Today's channel-agnostic customers are intolerant of delay. They are accustomed to 24x7 shopping and ever-quicker deliveries at their doorstep. They are not concerned about a Retailer's constraints (e.g., space, costs, location, time of day and product availability). This, obviously, places an enormous stress on a Retailer's ability to cater to their needs.
Can there be a single view of inventory across channels and warehouses? Can stock-out situations be prevented? How best can channel utilization be optimized? This is where omnichannel capability can make a visible difference.
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